How can you earn learners’ attention when they face so many distractions? Hourlong text-and-next e-learning modules and weeklong classes ignore the realities of modern learning — like the fact that 45 percent of employees can’t work longer than 15 minutes without getting interrupted, or that the average worker checks their phone 110 times a day. The secret to earning, rewarding and empowering all learners is to give them exactly what they need, when they need it and in a variety of formats so they can choose the ones that work best for them. In this session, we'll demonstrate strategies that worked for the American Heart Association when it needed to train both health care professionals and laypeople to respond to opioid overdose emergencies. You'll see the tools and techniques we used to deliver life-saving information and educate learners about critical CPR and first aid skills. Key techniques included gamification, social sharing, animations and custom graphics and videos — all while keeping the course fully 508-compliant. In this session, you will learn: - How to design a learning program that earns, rewards and empowers all learners. - How to implement strategies to foster curiosity and experimentation in the learning department. - Key points about 20-plus microlearning formats. - How to boost learning adoption in the attention economy